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Trend Watch: Part II

What's New! What's Hot! What Sells A Lot!

Got a clue? We do, and we're willing to share. Culled from hours of research, observation and talks with experts in a variety of industries, the following pages contain our picks for the 14 hottest trends for 1997 and beyond-not to mention dozens of products, styles and services we predict will spark sizzling sales.

What trends look particularly hot? Perhaps the biggest force shaping the future is the approaching millennium. Giving rise to a whole raft of businesses related to personal growth and New Age thinking, the millennium is so important, we've devoted an entire article to the topic (see "2001: A Business Odyssey").

And while it doesn't take a genius to peg technology as a hot trend, our look at virtual corporations and home tech will help you pinpoint where the greatest opportunities lie in this fast-changing field.

As for the rest of the trends we've selected-well, if our picks are any indication, Americans seem to be going to extremes. On the one hand, they're rocketing down mountains or up skateboard ramps as participants in "extreme" sports; eagerly pursuing the latest fitness regimes, vitamins and herbal supplements in an endless quest for eternal youth; or stuffing themselves with gourmet food and designer water. On the other hand, Americans are also seeking to streamline their lives and are turning inward to spiritual pursuits. (Is it any wonder we named "confusion" as one of the hot attitudes for '97?)

Figuring out these seemingly contradictory states of mind-and how your business can best benefit from them-takes a bit of effort on your part. That effort will, however, be amply rewarded. So without further ado, start reading . . . and get a clue.

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This article was originally published in the December 1996 print edition of Entrepreneur with the headline: Trend Watch: Part II.

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