As we move into the future, no self-respecting guerrilla will disregard the lessons of the past. Guerrillas will bring the best of the past to join forces with the best of the future. Examine the best of both worlds so you'll know what to mentally pack for the 21st century.
Jay Conrad Levinson is the father of Guerrilla Marketing, the bestselling marketing series in history, selling more than 14 million copies worldwide. He is chairman of Guerrilla Marketing International. His latest books include Guerrilla Marketing in 30 Days, 2nd. Edition with Al Lautenslager, Guerrilla Marketing on the Internet with Mitch Meyerson and Mary Eule Scarborough, and Startup Guide to Guerrilla Marketing with Jeannie Levinson.