Get Webby With It

Learn how to bring your marketing efforts online.
This story first appeared in the April 2000 issue of Startups. To receive the magazine, click here to subscribe.

Need 10 good reasons to invest in another book on marketing? Check out the chapters in the new cyber-sensitive edition of Marketing for the Home-Based Business (Adams Media, $10.95). "While there are tons of books on operating a business out of your home, none specifically and exclusively focuses on marketing," says author Jeff Davidson.

In addition to in-depth coverage of basics like phone marketing, creating a print image, networking and the importance of location, the new edition delves into your newest marketing resource: the Internet. "Having a good Web site has become a common business tool, like having a fax machine," Davidson explains.

In the "Marketing Online" chapter, Davidson offers tips on how to build a successful Web site that hooks visitors, as well as how to promote your site both on and offline. In "E-mailing and Faxing from Home," Davidson provides ground rules for creating effective messages and tells you how to make e-mail an integrated part of your total marketing efforts. Marketing for the Home-Based Business is available online at www.BreathingSpace.com

Julia Miller is a Los Angeles-based writer who specializes in business and marketing. She can be reached at juliam129@aol.com.

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