Long And Short Of It

Right On Track

Leery of carrying important personal items with you while traveling? The Tracker, a high-tech identification and recovery service, can take the hassle out of finding and retrieving belongings the next time forgetfulness strikes.

All you do is affix Tracker's bar-code labels (encoded with confidential ownership information) to valuable items such as your notebook computer, electronic organizer, luggage-even your glasses. When someone finds the item and calls a toll-free 24-hour hotline listed on the label, it's automatically picked up and delivered to the nearest recovery site-usually a local police station. Once identified, your property is returned via Tracker's courier service to ensure it doesn't languish in the lost-and-found storeroom of an airport, hotel or police station.

Each Tracker Security Kit ($29.95 annual fee) contains 24 adhesive labels, six looped tags for key chains and luggage, eight cloth labels for clothes, and four tags for shoes. To order, call (800) 361-8725.

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This article was originally published in the November 1996 print edition of Entrepreneur with the headline: Long And Short Of It.

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