Unlike that of its sibling to the south, Reno's growth has been slow and steady. And while gaming is an important part of the economic mix, it's not the only action in town.
There are robust retail and manufacturing sectors, thanks to companies like Wal-Mart, Costco and Kal Kan, many of which buy from local businesses. Warehousing, distribution and exporting continue to grow, and printing could become a factor due to the relocation of industry giant R.R. Donnelly to the area. The National Bowling Stadium is also expected to create a lot of entrepreneurial energy because for every $100 tournament bowlers spend on hotels and gaming, they contribute another $100 to local retailers.
There are problems, of course, including a skilled labor shortage that is forcing many companies to recruit out of state and the need to continuously conserve water (a situation that may ease some if an agreement between local officials and American Indians becomes law).
Land is also at a premium because much of the area's acreage is under federal government control. But a pollution-free, pro-business environment and efforts to seek solutions to the problems make the short-term inconveniences worth the hassle.