Why This Quirky Brand Advertises Exclusively on YouTube

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Quirky niche brand Orabrush sells non-traditional oral health tools such as tongue cleaners for both people and dogs. The company has had success on YouTube, but not by luck or accident. Here Jeff Davis, the company's president and chief executive officer, explains how the company achieves a return on investment from its social media efforts and why it invests 100 percent of its ad budget exclusively on YouTube videos.

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