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Research This

Although you may occasionally find yourself on unfamiliar ground, finding a franchise that best matches your talents and interests is a manageable challenge. The good news is, most franchisors are eager to tell you about their offerings and to sell their programs to you. And maybe there is one inside scoop on franchising, after all: Meeting the challenge is a tale of two disciplines--diligent research and careful preparation.

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Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

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