Why You Need to Think Beyond Google When It Comes to SEO Major search engines aren't your only source for getting discovered online and driving traffic to your site. In this video, Rand Fishkin explains.

By Jason Fell • May 19, 2014

Opinions expressed by Entrepreneur contributors are their own.

When thinking about search engine optimization (SEO), sometimes individuals focus too much time on optimizing for Google. Major search engines simply aren't your only source for getting discovered online and driving traffic to your site.

Hello, alternative sources of search. From sites like Yelp and reddit, or social-media sites like LinkedIn or even Apple's iTunes, every platform is a chance for you to increase your site's visibility and drive people to your content, products and services.

In this video, we chat with the founder of Seattle-based online marketing and SEO firm Moz. Fishkin talks about the importance of experimenting and finding where your content will resonate the most with readers. Your results will depend on your industry and the type of content you produce.

"This is a practice that markerters need to invest in if they're going to be good at," Fishkin says.

This Is the Biggest SEO Trend for 2014

Is PPC or SEO Better for Driving Traffic to Your Website?

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

SEO for Business Explained: A Conversation With Rand Fishkin

Related Book: Ultimate Guide to Optimizing Your Website

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Most Popular

See all

Leadership

9 Productivity Tips That the 1% Know to Follow

Is your inner high-performer waiting to be unleashed? If so, here's what the 1% swear by for peak productivity.

By John Rampton

Science & Technology

She Ditched Her Steady Job in Tech to Pursue Her Love of Food. Now She's a Food Network Champion and Celebrated Cookbook Author.

A self-taught vegan chef known for her sustainable cooking practices, Chef Priyanka Naik's journey from the tech world to the Food Network is a testament to the power of passion and perseverance. Hear her insights into how embracing your unique path can lead to entrepreneurial success.

By Emily Washcovick

Devices

Save More Than 70 Percent on This iPad Pro

This refurbished iPad Pro comes with 32GB of storage space.

By Entrepreneur Store

Leadership

More Companies Are Holding on to Their Employees — and Vice Versa. Here's How to Capitalize on This Labor Market.

Your retention and recruitment strategies need to adapt as workers and businesses look for longer-term relationships. Try these strategies to do it.

By Daniel Altman

Starting a Business

Ask Marc | Get Free Business Advice From the Co-Founder of Netflix

Get the answers to your most challenging business problems during our next Ask Marc, live Q&A, on 5/9/24 at 2 PM ET. You don't want to miss it—send in your questions now.

By Entrepreneur Staff

Business Solutions

Redefining the Future with Artificial Intelligence Buyouts

Here's a look at RAD AI's strategic approach to AI acquisitions in the marketing landscape.

By StackCommerce