Aspiring business owners are often unsure where to invest their money. For marketing expert Melanie Spring of the Washington D.C.-based branding firm Sisarina, the answer is crystal clear: “Put it into your logo.” 

At the outset, scattering cash around in small doses can stunt growth, she says. However, investing in a professional logo creates instant impact and can stand the test of time. Hear more from Spring in this short video.

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