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Million-Dollar Ideas

Instant Spas

It's so annoying when you have to go here to get your hair coifed, there to get your toenails varnished, and over there to feel a little Pilates goodness. No wonder day spas became instantly popular when they sprang up several years ago. Making all feel-good/grooming appointments available in one storefront, they offered the luxury of a week at a spa, condensed into one day.

But today, few of us can afford even a day off work. More like an hour. In other words, pamper us silly, but make it snappy. Day spas in urban meccas like New York City are hot. "Instead of three-martini lunches, people are visiting the spa and ordering in lunch," says Eva M. Jensch, principal of Spa Concepts International, a Sonoma, California, consulting and management firm serving the spa and health resort industry.

Using the Web can streamline the process. Your site could list the services offered, like hair styling and manicures; clients could make appointments online.

Jensch estimates urban clients would spend $60 for a lunchtime treatment. That sum won't instantly drain their bank accounts--but it will eventually swell yours.

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This article was originally published in the January 2000 print edition of Entrepreneur with the headline: Million-Dollar Ideas.

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