You can be on Entrepreneur’s cover!

The 80/20 Rule and How to Supercharge Your Sales and Marketing In this Google Hangout we chat with sales expert Perry Marshall on how entrepreneurs can focus on the right customers and, in turn, increase their revenues.

By Jason Fell

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

It's said that about 20 percent of your customers produce 80 percent of your sales. It's called the 80/20 rule. If you're responsible for sales at your company, you better get to know it.

Why? Because that 20 percent is where you'll get the biggest bang for your sales and marketing buck, says Perry Marshall, president of Perry S. Marshall & Associates, a Chicago-based company that consults both online and brick-and-mortar companies on generating sales leads, web traffic and maximizing advertising results. Marshall is also the author of five books including 80/20 Sales and Marketing and Ultimate Guide to Google Adwords, both from Entrepreneur Press.

In this Google Hangout, Marshall talks in detail about the 80/20 rule and how business owners can leverage it for everything from finding customers, engaging them and selling a ton -- both in-person and online. "In sales, there are all kinds of things that don't appear to be directly connected to whether somebody's going to buy, but actually they have everything to do with whether someone is going to buy," Marshall says.

Marshall also talks about how the rule applies to areas beyond sales, like motivation and time management.

Related:

The 80/20 Rule of Sales: How to Find Your Best Customers

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More (Related Book)

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

'Wildly Inappropriate': Woman Says She Was Denied a Job Because She Didn't Wear Makeup During the Interview

Melissa Weaver was applying for a VP of HR job at a tech company via video.

Business News

Uber Is Fixing One of the Biggest Complaints Families and Parents Have With the Company

Uber Car Seat is now available in New York and Los Angeles.

Business News

Founders of Companies Worth Over a Billion Dollars Have These Simple Things in Common

A new study found three traits that stood out in unicorn founders.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Robinhood Is Offering a Credit Card for the First Time — and It's Available in 10-Karat Gold

Robinhood wants to take a bite out of the Apple Card with its new Gold Card, which has up to 5% cash back with no fees. Here's what to know.