Satisfaction Guaranteed

Neglecting To Seek Customer Feedback

Most customers won't tell you they're dissatisfied. They'll just quietly take their business elsewhere. Stop them! Set aside time to get their input. Schedule a one-on-one meeting or focus group. Contact your customers by phone or send them a questionnaire. Ask questions like:

  • What are your reasons for buying my product or service?
  • What led you to buy from me and not from my competitors?

What would you change about my products or services if you could? Discovering the answers to these questions will enhance your business. You'll find out what you're doing right--and what needs improvement. If a client is unhappy, you can take action before that person decides to switch to a competitor. When you ask customers for feedback, you demonstrate that you value them, giving them an incentive to come back.

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