Who said running your own business would be easy? Be prepared to live on an erratic cash flow and wear many hats as you strive to get your business off the ground. No matter how hard it gets, hold your head high. People want to do business with those who are confident. Stop the cycle of negative thinking by focusing on your goals and believing you'll achieve them regardless of the setbacks you encounter. Your unshakable confidence in yourself will give your customers confidence in your business.