Stephen Key, co-founder of inventRight and author of One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Workwrites that he learned one of the best secrets to writing a best-seller from a former student. This student happened to be Tim Ferriss,  the author of the popular book The 4-Hour WorkweekIn this Google Hangout, Key discusses why Ferriss' simple advice has helped One Simple Idea remain a top-seller in Amazon’s Small Business Marketing category and translated into five different languages since its release in 2011.

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