Developing a company brand requires time, dedicated marketing professionals and dollars. Jayson DeMers, founder and CEO of AudienceBloom (a content marketing and SEO agency) advises time-poor and cash-strapped entrepreneurs to also focus on one-on-one daily interactions that can solidify and share your startup brand with others. He says that overtime, these small steps have a big impact on branding.

In this Google Hangout, he reveals two low-cost actionable steps for brand-building in short chunks of time.

Related: 5 Ways to Build Your Brand in Short Chunks of Time