Branding starts with being active on social media. But Jayson DeMers writes that flooding your social networks with poor content can do more harm than good for your business (and personal brand).

In this Google Hangout, DeMers offers tips on how to write grade-A content and deliver valuable resources to your target audience, even if you aren't a natural-born Jack Kerouac. Also, once you get the hang of publishing high-quality content, how exactly do you maximize its reach? He discusses steps that you can take with any written content to get more value from it over time.

Related:

5 Skills Every Successful Entrepreneur Must Master

4 Ways to Maximize the Reach of Your Content