Starwood Hotels' latest brand, W Hotels, is resonating with an underserved niche of the business-travel market, the under-40, newly wealthy, tech, design and media cognoscenti. (Starwood also owns the Sheraton and Westin hotel chains.)
This fast-growing group is already weary of big, beige hotel boxes. Its desire for something different is fueling the a new generation of modern boutique-style hotels offering both style and funk. You'll notice details like quick and easy Internet connections, voice mail, good coffee, comfortable beds, a healthy room-service menu and a lobby that's hip to hang out in.
W Hotels are now open in Atlanta, Honolulu, Los Angeles, Miami, New York City, San Francisco, and Seattle. Twenty more are scheduled to open by the end of 2001 in Boston, Chicago, Denver, Los Angeles, New Orleans and Washington, DC. For more information, call (877) W-HOTELS or visit http://www.Whotels.com.