2nd Annual Hot List

Di-Ann Eisnor, 27

Company/description: Eisnor Interactive (EI) Inc. is an offline promotion agency that creates real-world advertising experiences (using things like mobile billboards and "street teams") to promote digital brands.

Based: New York City

Started: 1997

1999 sales: $12 million

2000 projections: $32 million

Full circle: Schooled in painting and business, Eisnor longed to fuse both fortes. Employment at a "super-conservative" Japanese ad agency and at renowned interactive agency Site Specific bolstered her business acumen yet hardly subdued her creative side. She even started an artist's residency program.

Ch-ch-changes: After Site Specific's 1997 sale, Eisnor left the company with a new agenda: to pioneer media offline. A personal investment of $20,000 opened EI's doors--but the offline promotion category was almost nonexistent.

Try me: "[For six months, Internet companies] were like `I think this is the future, but we're not going to pay for it,' " recalls Eisnor. But Site Specific clients Prodigy and Music Boulevard soon signed on. Nickelodeon.com, TheStreet.com, Compaq and Staples.com have since become believers. Now EI is in negotiations with Halfway, Oregon, to become the first dot.com town ever by possibly changing its name to Half.com. The payback: EI has promised to wire all schools and homes and reinvigorate its economy with interactive industry.

Best regards: Eisnor attributes her success to her staff ("You'll get valuable ideas from our receptionist to our CFO") and her seasoned management team. With a board of great mentors, you can't go wrong.

Contact Sources

Atlantic.Net Inc., (800) 422-2936

Eisnor Interactive Inc., (212) 414-4924, http://www.eisnor.com

INCA Girl Enterprises Inc., http://www.incabag.com

InSite Advertising Inc., (212) 391-9048, http://www.insiteadvertising.com

The Magma Group Inc., (617) 783-9700, http://www.magmagroup.com

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This article was originally published in the April 2000 print edition of Entrepreneur with the headline: 2nd Annual Hot List.

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