You can be on Entrepreneur’s cover!

Chipotle's Much-Hyped Free Burrito Promotion Is Happening Today In an effort to heat up customers' appetites for Sofritas, the burrito chain is offering a free entrée of any kind if you buy the organic tofu topping today.

By Kate Taylor

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Chipotle is offering up free burritos – if you're willing to embrace tofu.

If you buy the spicy organic tofu topping Sofritas on Jan. 26, Chipotle will give you a free entrée of any kind. That's right: buy one, get one free burritos. Simply save your receipt and bring it back to Chipotle to get your free meal any time before Feb. 28.

Related: 6 Food Trends to Watch Out for in 2015

The catch is, of course, that the first burrito (or burrito bowl, or taco meal) has to contain Sofritas. For many customers, organic tofu can be a bit of a turn-off. If all goes according to plan, the company-wide burrito giveaway will convince customers that tofu isn't just for vegans any more.

Chipotle's tofu push comes on the heels of an apparently unrelated carnitas shortage. Earlier in January, Chipotle announced it had been forced to temporarily stop serving the topping at around a third of its restaurants after finding that a pork supplier had failed to meet its animal welfare standards. Hopefully, carnitas lovers will develop a taste for tofu, as the chain works to return pork to the menu.

Related: Chipotle Stops Selling Pork at Hundreds of Locations After Supplier Violates the Chain's Animal-Welfare Standards

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

'Wildly Inappropriate': Woman Says She Was Denied a Job Because She Didn't Wear Makeup During the Interview

Melissa Weaver was applying for a VP of HR job at a tech company via video.

Business News

From Tom Brady to Kevin O'Leary – See Who Lost Big in the Wake of the FTX Crypto Collapse

The crash exposed an $8 billion hole in FTX's accounts, leaving investors and customers scrambling to recoup their funds.

Business News

Kevin O'Leary Says 'Do Not' Merge Finances, Bank Accounts With Your Spouse: 'I Forbid It in My Own Family'

The "Shark Tank" star stressed the importance of keeping your "own financial identity" in a relationship.

Business News

This Highly-Debated Piece of Cinematic History Just Sold For Over $700,000 at Auction

The wood panel from "Titanic" is often mistaken as a door. Either way, he couldn't have fit. (Sorry.)