You can be on Entrepreneur’s cover!

To Help Your Startup Succeed, Invest in Your City Here are a few tips to help support and strengthen the existing startup space in your community.

By Jason Kulpa

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

There's something to be said for strength in numbers. If you're looking for a location to build a startup, it's tempting to pick a city with a thriving startup community.

Take Silicon Valley, for example. The area is doing an excellent job of fostering its startup community -- one built by entrepreneurs for entrepreneurs. From informal tech meetings through Meetup to formal startup accelerator programs such as Y Combinator, it's constantly working to sustain its startup community and put the area on the entrepreneurial map.

Does this mean that you should relocate your new business to an existing startup hub?

Not necessarily. After all, there's a reciprocal relationship between businesses and cities. As your business and others invest in your community, you develop its economic value. It begins to grow and thrive, building itself into a prime startup location. In turn, your business benefits from the community's economic success. Trust me, I know.

My company is a member of Downtown San Diego Partnership, a nonprofit organization committed to revitalizing downtown San Diego. Our work with this committee doesn't focus on our company, instead, it centers on important social issues, including combating homelessness, diversifying transportation options, activating open spaces and branding causes. Kris Michell, president and CEO of the organization, has seen firsthand just how much the community has benefited.

"Just look at the skyline, and you'll see how our business leaders have reshaped the community and our economy for the better," said Michell. "Whether it's the new Central Library, Petco Park or the San Diego Convention Center, the business community has been an important partner in making those iconic structures a reality."

Related: 4 Ways Your Company Benefits From Giving Back

To support and strengthen the existing startup space in your community, you should:

Center the conversation on your city.

As an entrepreneur, you're already creating content to further conversations with consumers about your products or services. Do the same for your community and brag about your city whenever possible. The next time you publish an article or a post, emphasize how the area invests in the startup space.

Never take off your entrepreneurial hat.

Often entrepreneurs check out when it comes to addressing local challenges, but they shouldn't. If you approach these challenges the way you approach your products or services, you may just be able to come up with solutions -- and innovative ones at that.

Share ideas with local legacy stakeholders.

You may assume this is a sphere of influence where your voice will go unheard. While that may be true in some scenarios, it doesn't apply to all of them.

Perhaps you have a solution similar to the one coming out of Los Angeles to fuel growth in the tech industry by increasing the local talent pool with General Assembly. If so, let people know. Otherwise, your community might miss out on a great opportunity.

Related: 7 Lessons for Building Powerful Networking Communities

Network and mentor in your community.

Like creating content, networking should be nothing new for you. But how much of your time do you spend engaging the community on topics not directly related to your own business interests? You need to stay focused, but you shouldn't wear blinders when it comes to your community responsibilities. If you're an experienced founder, share your knowledge through mentorship.

Get started.

Stop complaining about problems without presenting solutions, flaking on commitments and making assumptions. Instead, start making a difference in your community. In a world of flooded inboxes, nothing is more important than the quality of your in-person network, and the bulk of that is fostered in your local community.

Your city has a profound impact on your life and the life of your company. But the reverse is also true: By giving to your community, the community will give back to you. Connect with your fellow entrepreneurs, share your ideas and identify problems in the market. Only then can you create promising, groundbreaking solutions.

Related: 5 Tips for Succeeding When Your City's Startup Scene Sucks

Jason Kulpa

CEO of UE.co

Jason Kulpa is the CEO of UE.co, a performance-based provider of technology-enabled services, software and customer acquisition solutions.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Marketing

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.

Branding

94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Growing a Business

Looking to Achieve Your Goals But Don't Know Where to Start? Try These Proven Goal-Setting Strategies.

Find a more effective way of creating – and achieving – your goals. Get clear on your vision, make your plan, take action, reassess and then revise.