⚡ Get All Content for 20% Off ⚡

Bar Rescue's Jon Taffer on Why He's Such an Asshole There's a fine line between being aggressive and being a jerk. Taffer says he blurs this line by design.

By Jason Fell

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

If you've ever seen Jon Taffer on Spike's Bar Rescue, then you know the bar and restaurant management expert can at times be a bit outspoken. By outspoken, I mean he's aggressive. Oh whatever, I'll just say it: Jon Taffer can be an asshole.

Whether you're a business leader yourself or aspiring to be, it's safe to say we've all encountered an "asshole manager" at one point or another. On Bar Rescue -- episodes from the new season air Sundays at 10 p.m. ET -- Taffer helps desperate entrepreneurs turn around their failing bars and restaurants. As you can imagine, getting through to failing entrepreneurs isn't easy, and many of his interactions aren't pretty.

If you ask Taffer himself (I did, actually) he'll tell you there is a fine line between being aggressive and being a jerk. "I blur that line by design," Taffer says. "When I'm angry on TV, I'm actually not. I'm manipulating you as an owner."

To find out how and why Taffer goes into full-blown manipulative asshole mode, check out the short video above.

Related:

Bar Rescue's Jon Taffer: This One Thing Makes a Great Leader

10 Things Jon Taffer of 'Bar Rescue' Wants You to Know About Running a Business

12 Successful Entrepreneurs Share the Best Advice They Ever Got

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.