Team Effort

Cutting your marketing costs through cross-promotion

As entrepreneurs, many of us think of ourselves as independent souls, taking on challenging competitors and making our businesses successful at almost any cost. The typical small business owner makes independent decisions and closely guards those small company secrets of doing business. While this "me against the world" mentality can give you a competitive edge, it can also make you miss some of the significant benefits-and savings-you can enjoy through cross-promoting with other businesses.

Contact Source

Three Beans Coffee Co., 140 N. Haddon Ave., Haddonfield, NJ 08033, (856) 354-2220

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Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

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This article was originally published in the April 2000 print edition of Entrepreneur with the headline: Team Effort.

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