You can be on Entrepreneur’s cover!

Capitalizing on the Millennial Love of Mobile Apps Younger people use smartphones a lot and engagement with mobile apps is soaring.

By Patrick Schock

entrepreneur daily

This story originally appeared on Bizness Apps

I have an iPhone. My coworkers have iPhones. In fact, everyone I know my age has one model of smart phone or another and we use them all of the time. This shouldn't be a surprise, Millennials own the mobile market. Oracle recently found that 85% of young people (ages 18 – 34) own a smart phone and marketers are quickly learning that it isn't ads that drive young people – it's apps.

Millennials cannot be discounted as an important market to tap into but you don't have to be a marketing expert to take advantage of this growth. That's where mobile apps come in handy. If you're a small-business owner or an app designer you can build an awesome app that generates interest from young people. There's a common misconception that apps are high-maintenance in nature and they cost an arm and a leg to develop. This is simply not true. Small-business apps are easier than ever to design and publish. As a design agency you should be on the phone with your clients, small businesses look into designing one yourself or find your local web agency and give them a call!

The study showed that this group of people are using their smart phones for a wide range of uses; everything from paying bills to interacting on social media and much more. The majority of these functions are done via apps, rather than a web browser simply because it's easier and safer due to security protections built into the apps.

Top items millennials prefer to do or have in-app (by percentage):

74% – Purchase a product or service through a company's app

65% – Flag issues or raise complaint/concerns that are submitted directly to the company

62% – Receive notice of upcoming deals/offers

60% – Advice on how to best use products/services received from the company

Always try to maintain a balance as well, make sure your apps highlight your client's (or your) business. Keep clear functionality and a clean layout with an aesthetically pleasing design. Don't overthink it, its cliché but if you build it they will come. Just give them a reason to keep coming back.

Patrick Schock is Campaign Manager at Bizness Apps.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

I Started a Semi-Passive Side Hustle That Earns $33,000 a Week on Amazon: 'Selling There Is a No-Brainer'

Dr. Jenny Woo wanted to create a product that would help people connect, and it turned out to be a lucrative one.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'Wildly Inappropriate': Woman Says She Was Denied a Job Because She Didn't Wear Makeup During the Interview

Melissa Weaver was applying for a VP of HR job at a tech company via video.

Fundraising

Avoid These 9 Pitch Deck Mistakes When Asking Others For Money

Crafting an efficient pitch deck requires serious effort, but at least it's not wandering in the dark since certain rules are shaped by decades of relationships between startups and investors.