You can be on Entrepreneur’s cover!

Jean Machine: Google Is Leading The Next Stage Of Wearable Tech Joining the ever-increasing list is Google's Advanced Technology and Projects (ATAP)'s Project Jacquard. The project's goal is to turn products to interactive devices using touch-sensitive fabrics.

By Pamella de Leon

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Source: Project Jacquard

From Google Glass, to smartwatches and even "smart" workout clothes that could measure muscle activity in real-time, we're now familiar with the array of wearable tech. Joining the ever-increasing list is Google's Advanced Technology and Projects (ATAP)'s Project Jacquard. The project's goal is to turn products to interactive devices using touch-sensitive fabrics. Partnering with Levi Strauss & Co., ATAP is taking its first step of using the technology in a clothing application. Created with the purpose of being able to access a phone and maintain eye contact, the wearer would be able to control nearby devices with simple gestures such as tapping or swiping. According to Project Jacquard's website, they use new conductive yarns consisting of metallic alloys with natural and synthetic yarns, making it strong to be woven on any industrial loom.

These yarns can be woven at specific parts on the fabric, or as large sensor grids in larger interactive areas. Jacquard considers this development a "blank canvas" for the fashion industry- designers can use this like any other fabric but with the advantage of better functionality and developers can connect apps to clothing using Jacquard, opening a whole new world with the platform. Another ATAP project is a smart contact lens with a microchip that diabetics can use to read blood sugar levels through their tears. Whether you like it or not, the future is here.

Pamella de Leon

Startup Section Editor, Entrepreneur Middle East

Pamella de Leon is the Startup Section Editor at Entrepreneur Middle East. She is keen on the MENA region’s entrepreneurship potential, with a specific interest to support enterprises and individuals creating an impact.

Leadership

You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.

Starting a Business

6 Effective Funding Strategies for Startups

Navigating startup financing is complex. Entrepreneurs find themselves at the crossroads of innovation and survival, where a single decision can either fuel their dreams or extinguish their aspirations. Here we look at six ways you can finance your startup to support your business for long-term success.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Money & Finance

Top 10 Free Invoicing Software Solutions for Small Businesses

Getting paid is fun but billing seldom is. Happily, there are many solutions every startup can afford.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.