Big Fish, Big Pond

Delve into Guy Kawasaki's vision in expanded form:

How to Drive Your Competition Crazy: Creating Disruption For Fun And Profit (Hyperion Books, $22.95, 800-759-0190)

Selling the Dream: How to Promote Your Product, Company, or Ideas-And Make a Difference--Using Everyday Evangelism (HarperBusiness, $14, 800-331-3761)

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services (HarperBusiness, $25, 800-331-3761).