Secondary data is abundant, inexpensive and easy to find. Try these sources:
- Professional journals, trade magazines, reference books, government publications and annual reports of public corporations abound with data.
- University or community libraries are excellent sources for applicable publications.
- Small Business Development Centers are located at more than 950 colleges and universities and offer a variety of information on the marketing, legal, financial and accounting aspects of business expansion as well as state and federal business assistance programs.
- County government agencies can supply census tracts that show population density and distribution. Read them to discover who lives in the areas you're looking at and what population trends indicate about the area's future.
- Trade associations offer a wealth of information, including industry and market statistics, books and reference materials, and membership directories that identify key industry personnel.
- Local chambers of commerce or business development organizations can supply information that is pertinent to your research. Contact them for demographic reports on the local, regional and state level; relocation and site selection assistance; maps of major trading areas showing the major areas of commerce and reflecting the population's spending habits; and informational sessions on networking, managing, financing or developing a marketing plan.