You can be on Entrepreneur’s cover!

Facebook Is Now Offering Advertisers a 'Full-Scroll' Option Advertisers will only pay for ads that are fully scrolled through.

By Reuters

entrepreneur daily

This story originally appeared on Reuters

Reuters | Robert Galbraith

Facebook Inc said it would launch a service that will let advertisers pay for ads only when they are scrolled through from top to bottom on its news feed.

The new service, called "100 percent in-view impressions", will include text, photo, link and video ads, the company said in a blog post on Thursday.

Facebook also said it was partnering with Moat, an ad analytics company, which would verify video ad metrics on Facebook.com to give advertisers details on the performance of their video campaigns.

The company said Moat would later extend its services to all other ads on news feed, including the service launched today, and also to ads on Facebook's photo-sharing app, Instagram.

Last week, Instagram opened its platform to most advertisers across the globe to make more money and compete with popular rivals such as Snapchat.

In July, Facebook reported better-than-expected second-quarter revenue but profit fell 9 percent as the social media company sharply increased spending to boost mobile revenue and future growth.

Facebook, which bought Instagram in 2012 for $1 billion, dominates mobile advertising, with more than 75 percent of its $3.8 billion ad revenue coming from phones.

(Reporting by Lehar Maan in Bengaluru; Editing by Anil D'Silva)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

I Started a Semi-Passive Side Hustle That Earns $33,000 a Week on Amazon: 'Selling There Is a No-Brainer'

Dr. Jenny Woo wanted to create a product that would help people connect, and it turned out to be a lucrative one.

Business News

This Highly-Debated Piece of Cinematic History Just Sold For Over $700,000 at Auction

The wood panel from "Titanic" is often mistaken as a door. Either way, he couldn't have fit. (Sorry.)

Business News

From Tom Brady to Kevin O'Leary – See Who Lost Big in the Wake of the FTX Crypto Collapse

The crash exposed an $8 billion hole in FTX's accounts, leaving investors and customers scrambling to recoup their funds.