As you read this, somewhere some consumer is being introduced to the wonderful world of e-commerce. But as Internet users are morphing into savvy e-shoppers, some entrepreneurs are getting left behind.
Shopping online needs to be convenient. It needs to be easy. And reliable. To make it an effortless experience for the customer, successful e-commerce entrepreneurs have to put in a whole lot of effort.
The worst thing you could do is leap into this newfangled marketplace teeming with increasingly demanding shoppers ... and not know what the heck you're doing. Before you hang out your e-commerce shingle, these are the elements you need to have in place.