So, What Do You Think? When you need an objective analysis of the marketability of your product or service, software isn't afraid to hurt your feelings.
By Julia Miller •
Opinions expressed by Entrepreneur contributors are their own.
Sitting in your basement, pondering how best to market yourproduct or service? Even worse, is your idea of market researchquerying your closest friends at a weekend dinner party?
If you're nodding to either of these questions, know that atleast you're not alone. Many homebased entrepreneurs often jumpinto the ring without doing any extensive market research oranalysis.
However, instead of acting on sheer gut instinct (you can'talways trust your gut) or relying on the often subjective supportof your friends and family, consider using Business ResourceSoftware's Business Insight 5.0. Business Insight is a programdesigned to answer key questions, such as: Are your prices andfeatures competitive for your marketplace? How much do you need toinvest in marketing? What market segment is most likely to purchasewhat you have to offer?
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