From the May 1999 issue of Startups

Do you have the perfect idea for a direct-mail piece, but lack direction when it comes to designing one? Forget Kinkos-check out iPrint.com (www.iPrint.com), an online Internet print shop. With the click of a mouse, iPrint.com allows you to design postcard mailers with text, graphics and digital photos as well as colored ink and different fonts. Royal P. Farros, iPrint.com's president and CEO, touts his company as "the only self-service WYSIWYG Internet environment that enables customers to view exactly how a product will look before it's printed."

Why stop at mailers? With iPrint.com, you can go hog-wild, creating custom-made business cards, letterhead, envelopes and invitations. And if you're truly cyber-savvy, you can even opt to send your masterpieces via e-mail.

Julia Miller is a Los Angeles business writer specializing in sales and marketing.