Everyone is busy-whether they're in the mailroom or the big corner office. And although their salaries may define their dinner options-Top Ramen vs. chateaubriand-that doesn't mean both ends of the spectrum can't hire help to accomplish the thousands of tasks that plague them every day.
That's where concierge services come in. With the percentage of dual-income families increasing from 66 percent in 1977 to 78 percent in 1998, according to the Families and Work Institute, workers have developed bot the affluence and the lack of time for a veritable personal-servant economy. So whether it's arranging the delivery of gifts, handling theater reservations or preparing home-cooked meals, a concierge is the answer for more and more consumers today.
"It's not like it was 30 years ago," says Bonnie Seidler, 51, president of The Pampered Professional Ltd. in Hewlett, New York, whose 3-year-old company caters to more than 2,000 corporate and personal clients. "[Consumers] need these services; there is just no time."