Hot Stuff

BABIES/KIDS

• http://www.parentsplace.com - general child-related information for parents
• http://www.gap.com/onlinestore/babygap
• http://www.nickjr.com
• http://www.pbs.org/kids/preschool
• http://www.ctw.com - home of Sesame Street

TWEENS

• http://www.kidsonline.com - online community for kids
• http://www.gurl.com - online community for tween/teen girls
• http://www.pokemon.com
• http://www.sikids.com - Sports Illustrated for Kids
• http://www.kidscreen.com - trade magazine for "reaching children through entertainment"
• http://www.childrensbusiness.com - trade magazine for children's products

TEENS

• http://www.pathfinder.com/teenpeople - Teen People online
• http://www.technoteen.com - site for tech-savvy teens
• http://www.mtv.com - MTV Online
• http://www.alloy.com - online community for hip girls
• http://www.teen.com - online community for teens
• http://www.bolt.com - touts itself as the largest teen-focused destination on the Net
• http://www.teenresearch.com - Teenage Research Unlimited's Web site

TWENTYSOMETHINGS

• http://www.foofoo.com - online content/commerce community for the upwardly mobile
• http://www.twentysomething.com - home to Radnor, Pennsylvania, strategic planning and marketing research firm Twentysomething Inc.
• http://www.papermag.com - fashion and lifestyle magazine Paper online

GEN XERS

• http://www.salon.com - news, politics, fashion and more, written from a Gen-X perspective
• http://www.genxpress.com - home page to The Gen-X Press, a marketing research firm geared to Gen X and Gen Y

BOOMERS

• http://www.bbhq.com - Baby Boomer HeadQuarters
• http://www.census.gov - U.S. Census Bureau

SENIORS

• http://www.aoa.dhhs.gov - Administration on Aging
• http://www.demko.com - Age Venture News Service

ONLINE ENTERTAINMENT: GENERAL INFORMATION

• http://www.wired.com - Wired magazine
• http://www.jup.com - Internet research firm Jupiter Communications

ONLINE ENTERTAINMENT: MUSIC

• http://www.mp3.com - download MP3 files and buy CDs
• http://www.emusic.com - sample and purchasse MP3 files
• http://www.real.com - download the RealPlayer and RealJukebox for Web audio and video
• http://www.nullsoft.com - makers of Winamp and SHOUTcast, the premier audio player and MPEG audio streaming software (i.e. Internet radio), respectively

ONLINE ENTERTAINMENT: MOVIES

• http://www.newvenue.com - showcases digital films made specifically for the Internet
• http://www.atomfilms.com - shorts and animation
• http://www.sightsound.com - sells downloadable, full-length features
• http://www.den.net - original, TV-like programming on the Net

ONLINE ENTERTAINMENT: RADIO

• http://www.broadcast.com - broadcasts news, sports and music on the Internet
• http://www.eradiomag.com - trade magazine for Internet radio
• http://www.spinner.com - offers 100-plus channels
• http://www.imagineradio.com - build your own station or listen to someone else's
• http://www.gogaga.com - eclectic programming, such as the cult program "Music for Cubicles"

TIME-STRESSED CONSUMERS

• http://www.calmcenter.com - techniques for instant calm
• http://www.bodytalkschart.com - health awareness site
• http://www.stressrelease.com - stress busters
• http://www.uspca.com - The U.S. Personal Chef Association
• http://www.mnconcierge.com - Corporate Concierge Service
• http://www.conciergeassoc.org - National Concierge Association
• http://www.cupa.org/bookstor/details/overwork.htm - The Overworked American (Basic Books) by Juliet Schor-a book on balancing work and leisure time

E-COMMERCE

• http://ecommerce.internet.com - e-commerce guide
• http://www.emarketer.com - news, community and stats from e-land inc.
• http://www.ecrc.ctc.com - Electronic Commerce Resource Center with links to regional offices
• http://www.sellitontheweb.com - information for small businesses
• http://www.idc.com - market data, studies and stats from International Data Corp.

Contact Sources

• Adult Care of Chester County, (610) 363-8044, http://www.adultdayservices.com
• Age Wave, (510) 594-4100, kdychtwald@agewave.com
• AIM, (202) 408-0008, http://www.interactivehq.org
• Angela Carson Photography, http://www.angelacarson.com
• Arbitron New Media, http://internet.arbitron.com, info@arbitron.com
• Compassionate Companions of Central Florida Inc., (888) 761-2148, http://www.compassionatecomp.com
• Council of Public Relations Firms, (877) PR-FIRMS, http://www.prfirms.org
• Edelman Public Relations, (212) 768-0550, http://www.edelman.com
• Generation Transitional Marketing, (800) 238-0357, fax: (619) 222-3635
• Geppetto Group, (212) 462-8140, jhalpin@geppettogroup.com
• GilderGroup, (413) 274-3000, http://www.gildergroup.com
• Harris Interactive, (415) 344-0069, benb@harrisinteractive.com
• Home Care Aid Association of America, (202) 547-7424, http://www.nahc.org
• L&H Apparel Inc., http://www.pornstar.com
• The Pampered Professional Ltd., (888) 221-SHOP, http://www.pampros.com
• Professional Photographers of America, (800) 786-6277, http://www.ppa.com
• Skin Market, (877) 777-5576, getstuff@skinmarket.com
• SmallTalk, (513) 345-3405, http://www.small-talk.com
• Team American Tennessee, (888) 615-6040, mcain@teamamerica.com
• Tech Central Inc., (612) 837-8000,

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This article was originally published in the December 1999 print edition of Entrepreneur with the headline: Hot Stuff.