Banking On Tomorrow

Book Smarts

If you're looking for an easy-and cheap-way to market your new Web site, consider calling your local telephone company. Several regional phone companies are beginning to list businesses' World Wide Web and e-mail addresses in their telephone directories. For instance, for a paltry $6 to $16, Chicago-based Ameritech will include this information in several of its directories' business listings beginning this fall. Or, you can add a line to your existing Yellow Pages advertisement free of charge.

Eventually, Ameritech plans to supply electronic versions of its telephone directories. The company says it will begin offering hypertext links to Internet sites in 1997.

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This article was originally published in the August 1996 print edition of Entrepreneur with the headline: Banking On Tomorrow.

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