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Hook, Line...

And sinker. How can we bait, catch and keep business?

Question: My partner and I are launching a concierge business. Do you have any suggestions for successfully retaining clients?
Katie M. Klute
Richland, WA

Answer: Retaining clients depends primarily on customer satisfaction and keeping your service top-of-mind.

Consider what you could offer that would add value to your service. Ask customers what you can improve and, once you've made those changes, let them know in a newsletter-via fax, e-mail or snail mail-that explains what you're offering and provides assorted how-to tips. Send out clever postcards and announce reasons for customers to visit your updated Web site.

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This article was originally published in the May 2000 print edition of Entrepreneur with the headline: Hook, Line....

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