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Market Research 101

The Resource Connection



Books

  • The Entrepreneur & Small Business Problem Solver ($29.95 paperback), by William A. Cohen, (John Wiley & Sons Inc.), 605 Third Ave., New York, NY 10158, (800) 225-5945

    Associations

  • Marketing Research Association, 2189 Silas Deane Hwy., #5, Rocky Hill, CT 06067, (203) 257-4008

    Magazines

  • Business Marketing, 740 N. Rush Street, Chicago, IL 60611, (312) 649-5260
  • Journal of Marketing Research, 250 S. Wacker Drive, #200, Chicago, IL 60606, (312) 648-0536
  • Marketing News, 250 S. Wacker Dr., #200, Chicago, IL 60606, (312) 993-9517
  • Quirk's Marketing Research Review, 8030 Cedar Ave., S., #229, Bloomington, MN 55425, (612) 854-5101

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This article was originally published in the April 1996 print edition of Entrepreneur with the headline: Market Research 101.

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