Grape Expectations

Vintage Appeal

  • Trendy wine bars, like EOS in San Francisco, are all the rage among twentysomethings.
  • Sonoma Valley's "Wine Brats," three young vineyard heirs, are spreading the "wine is hip" philosophy through wine raves that make the nectar of the gods much easier to swallow.
  • Stanford Graduate School of Business holds wine circles to encourage networking and socializing.
  • Small, down-to-earth wineries like Ravenswood in Sonoma, California, attract young devotees, some of whom even tattoo themselves with the intriguing label, a trinity of claw-clutching ravens.

« Previous 1 Page 2

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the January 2000 print edition of Entrepreneur with the headline: Grape Expectations.

Loading the player ...

How to Grow Your Art Into A Business: You Have to Move Beyond the One-Off Model

Ads by Google

Share Your Thoughts

Most Shared Stories
1
5 Morning Rituals to Keep You Productive All Day Long
2
Get it Done: 35 Habits of the Most Productive People (Infographic)
3
9 Things Successful People Won't Do
4
5 Surefire Ways to Double Your Workday Productivity
5
10 Lessons Every Entrepreneur Must Learn