Grape Expectations

• Trendy wine bars, like EOS in San Francisco, are all the rage among twentysomethings.

• Sonoma Valley's "Wine Brats," three young vineyard heirs, are spreading the "wine is hip" philosophy through wine raves that make the nectar of the gods much easier to swallow.

• Stanford Graduate School of Business holds wine circles to encourage networking and socializing.

• Small, down-to-earth wineries like Ravenswood in Sonoma, California, attract young devotees, some of whom even tattoo themselves with the intriguing label, a trinity of claw-clutching ravens.

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This article was originally published in the January 2000 print edition of Entrepreneur with the headline: Grape Expectations.