Best of the Best

Painter With a Healthy Attitude

Take It From the Pros

Forty new franchisees joined Certa ProPainters last year; this business seems as much like a fraternity as any I have reviewed. This is probably due in part to the fact that Certa's parent company, The Franchise Company, offers a college program, College Pro, that permits students to operate a franchise for a one-year period without the payment of an initial fee. In essence, this creates a "farm club" that permits students to run a business that often hits six-figure sales results.

Case in point is Colorado franchisee Josh Beller, who spent two years operating a business prior to acquiring the rights to the south Denver/Colorado Springs market. Now 29, he's one of the top franchisees, grossing more than $1 million last year.

This level of success was not always present for Josh, however, as he lost money during his first year. Nearing bankruptcy, he was summoned to meet with Certa Pro president Charles E. Chase, who asked, "Why should I keep you as a franchisee of this system?"

To this day, Beller remembers his answer: "I refuse to believe that I am incapable of succeeding at this business." At Certa Pro, a good attitude apparently goes a long way; as a result of his determination, Beller received full franchisor support and is well on his way to financial independence.

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This article was originally published in the June 2000 print edition of Entrepreneur with the headline: Best of the Best.

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