Any follower of e-commerce news could tell you that this past Christmas was quite a disappointment for many frantic online holiday shoppers. News reports highlighted Web retailers turning away last-minute shoppers wanting guaranteed delivery and Toysrus.com's failure to deliver some promised packages by Christmas day. Now Toysrus.com faces a lawsuit brought on by angry parents who didn't receive their toys before the holiday. You can avoid these kinds of problems by managing your inventory properly and implementing well-organized back-end fulfillment and shipping operations.
Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at firstname.lastname@example.org.