You Are What You Eat

Does your favorite snack food say a lot about your personality? Absolutely, says Alan Hirsch, director of the Smell & Taste Treatment and Research Foundation in Chicago, in the foundation's study, "Snack Food Hedonics and Personality."
This story first appeared in the June 2000 issue of Entrepreneur. To receive the magazine, click here to subscribe.
  • Potato chip lovers are ambitious achievers who enjoy the rewards of success in both their business and family lives.
  • Tortilla chip snackers are perfectionists with high expectations for themselves. They're sticklers for punctuality and are prim and proper at social events.
  • Pretzel eaters are lively, energetic and become bored by the usual routine. Excited by a challenge, they make decisions based on intuition and emotion.
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