What Price Principles?

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The Voyager Co., (212) 431-5199, (http://www.voyagerco.com).

Transmedia Consultants Inc., 6001 Broken Sound Pkwy. N.W., Boca Raton, FL 33487, (800) 514-5080;

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This article was originally published in the January 1996 print edition of Entrepreneur with the headline: What Price Principles?.

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