There is fraud in every kind of business, and the Internet is no exception. Protect yourself from scams. Hesitate to do business with anyone who charges you costly upfront fees or makes silly guarantees. Run from anyone who wants to offer you capital to run the company themselves but keep it in your name. And lastly, says Anderson, "Think twice if you hear any of these terms: offshore financing, no qualifying necessary, tax-free, a loan with no payback requirements."
Yes, the Internet affords endless opportunities and opens a new world of financing for start-ups, but remember that in the end, as in any business deal, it's the unique business concept, the flawless preparation and the confident presentation that will pique the interest of most legitimate investors. For now, go sit in your chair, get online, and get to work!
Suzanne DeWalt is a freelance writer and an expert at doing things the easy way. She's the author of How to Start a Home-Based Interior Design Business (Globe-Pequot Press, $17.95. www.globe-peaquot.com).
Allegiance Capital Corp., www.allcapcorp.com.