The Client Game

New And Improved

Despite the ups and downs of having a client, don't resist getting another. Go for it! The best way to get clients is through positive word-of-mouth. The better you care for the ones you have, the more likely they will spread the word to others. Easily 75 percent of my clients came by other clients' referrals.

Be smart about getting that new client, says Gerri Detweiler, a former financial education consultant and co-founder of, a permission-based marketing engine. "The harder you work, the more difficult the work will be. Look for clients who respect your judgment and credentials and who trust you'll do a good job."

How do you get in the right frame of mind to keep clients happy? Look at them as a crucial element of your business. If they go, you go. That's business!

OK, now that you've got do you know when to get rid of 'em? Turn to "Sell"/*create link to article titled "Sell"*/.

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Aliza Sherman is a web pioneer, e-entrepreneur and author of eight books, including

PowerTools for Women in Business.

Her work can be found at

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This article was originally published in the July 2000 print edition of Entrepreneur with the headline: The Client Game.

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