Give It Away

Top 10 List

Wondering Where to start? According to the Promotional Products Association, these are the 10 most popular giveaways:

Wearables: (aprons, caps, visors, T-shirts, ties): 27.9%
Writing instruments: 11.7%
Glass and ceramics (all hail the coffee mug!): 8%
Calendars: 6.9%
Office and business accessories (mouse pads, notebooks, desk lamps): 5.9%
Trophies and awards (clocks, jewelry, watches): 5.6%
Textiles (tote bags, flags, umbrellas, towels): 5.3%
Badges, ribbons, stickers, magnets, buttons: 4.4%
Auto accessories: 4%
Sporting goods and leisure products (camping equipment, luggage, party goods, binoculars, bar tools, passport cases): 3.2%

Fran Severn is a public relations professional and freelance writer.

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This article was originally published in the July 2000 print edition of Entrepreneur with the headline: Give It Away.

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