Breaking Up Is Hard To Do

What We Have Here Is A Failure To Communicate

Despite your best efforts, there might be times when you encounter clients who won't openly communicate with you. This is a tough situation, because to do your job well, you need to understand your customers' directions. The best way to avoid problems is to have an understanding upfront about what you'll need and expect from the client, whether it's sales figures, customer feedback, budgets or marketing directions. If you do encounter a situation where you don't get what you need, ask for a meeting to reenergize the relationship and get back on track. Invite them to coffee or lunch and see if you can rekindle the business-friendly relationship. If you fail to get what you need after valiant attempts, it's time to consider letting the client go. You most likely won't do your best work for a company that's not fully invested in the process.

To be sure, having a bevy of customers is wonderful. But make sure you've got the right kind-those for whom you can provide superb service and who are good for your continued growth and profitability.

Next: K.I.T. »

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the July 2000 print edition of Entrepreneur with the headline: Breaking Up Is Hard To Do.

Loading the player ...

Shark Tank's Daymond John on Lessons From His Worst Mistakes

Ads by Google

Share Your Thoughts

Connect with Entrepreneur