Hula-Hoop It Up

Entrepreneur: Steve Oedekerk

Web site:

Premiered: 1999

Description: Movie parodies starring thumbs, including Thumb Wars and Thumbtanic

Impact: Thumb Wars went prime time on UPN last May. Thumbtanic scored 15 million hits in 15 days, possibly thanks to its featured spot on an Earthlink commercial

Today: While writing films like Ace Ventura, Pet Detective and Patch Adams in his spare time, Oedekerk continues to expand his "thumb-nation" technology. Future projects include The Blair Thumb, Thumb Wrestling and the pop musical, Thumbs.

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Geoff Williams has written for numerous publications, including Entrepreneur, Consumer Reports, LIFE and Entertainment Weekly. He also is the author of Living Well with Bad Credit.

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This article was originally published in the July 2000 print edition of Entrepreneur with the headline: Hula-Hoop It Up.

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