Hula-Hoop It Up

Fad, Schmad

By Gisela M. Pedroza

Say you're willing to set your sights a bit lower-you don't necessarily want to be a phenomenon; you'd settle for just making some e-bucks. We asked executives at three of the most popular how-to sites on the Web to verse us in the absolute basics of making a little money on the Net.

Udai Shekawat, vice president of marketing and business development, "You need the ability to attract large numbers of visitors to your site, pique their interest and present a compelling case for buying your goods or services."

Courtney Rosen, CEO and founder, "Find an unmet customer need, create a unique, superior product to fill it, generate revenue from as many angles as possible."

Stephen P. Gott, president and CEO, "The key to sustained business success on the Internet is continuous learning. As the world moves faster and competition becomes steeper, knowledge becomes the differentiating factor between the people at the head of the pack and the ones that are left behind."

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Geoff Williams has written for numerous publications, including Entrepreneur, Consumer Reports, LIFE and Entertainment Weekly. He also is the author of Living Well with Bad Credit.

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This article was originally published in the July 2000 print edition of Entrepreneur with the headline: Hula-Hoop It Up.

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