Shoestring Startups

Newsletter Publisher

Thanks to desktop publishing software, you don't need to own a print shop to publish your own newsletter. Specialty newsletters work best when they target a narrow field of interest. Edible insects, cookie-cutter collecting and stay-at-home fatherhood are themes of successful newsletters. Pick a topic you enjoy, research the trends and ask fellow enthusiasts to contribute articles. Send press releases and sample copies to the media to build your subscriber base. Distributing the newsletter by e-mail can lower your production costs.

Start-Up Cost: $1,000

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This article was originally published in the April 1998 print edition of Entrepreneur with the headline: Shoestring Startups.

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