Follow Your Inner Brownie

Just the Facts

Company: No Pudge! Foods Inc., Hopkinton, New Hampshire, founded in 1995

Founder: Lindsay H. Frucci

Product: A fat-free brownie mix available in four flavors

Employees: Two (including Frucci)

Start-up Capital: $10,000 in personal savings and a $5,000 line of credit at a bank

Sales History: Sales were $6,000 in 1995; in 1996, the first full year of operations, sales reached $42,000; they climbed to $400,000 in 1999, and should exceed $800,000 in 2000.

Manufacturing: All product and package manufacturing is outsourced.

Distribution: No Pudge! Fudge Brownie Mix is available in chain supermarkets, independent grocery stores, natural food stores and upscale gourmet shops across the country; it can also be purchased via mail order by calling (888) NO-PUDGE or visiting

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This article was originally published in the July 2000 print edition of Entrepreneur with the headline: Follow Your Inner Brownie.

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