You know your product is the coolest thing since sliced bread, but how do you convince consumers? In your efforts to get exposure, don't overlook the power of infomercials and TV shopping programs.
You may assume it's impossible to get your product on one of these high-profile shows. But now there's a new way to dramatically increase your chances. Last November, Response TV, a trade magazine in Santa Ana, California, debuted TV Products Showcase, a publication that features advertorials on new products and is read by about 10,000 infomercial and home shopping industry buyers, merchandisers and marketers.
Appearing in TV Products Showcase "will put entrepreneurs' products in front of the major marketing decision makers who get products on TV," says the magazine's publisher, Jack Schember. "This may be their launch pad."
Schember says some of the publication's readers peruse it looking for products to finance. TV Products Showcase advertorials-which include a 125-word writeup, a photo and contact information-cost $300.