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Mark Your Calendar

Happy anniversary to you.

The funny thing about business anniversaries is just how often they're forgotten-or simply overlooked. "[Businesses] don't even think of it most of the time," says Michael Sodano, president of Eventure Inc., a Verona, New Jersey, corporate com-munications production company.

That's too bad, because even the youngest, most cash-strapped business can-and should-commemorate the special occasion somehow. "It's just a matter of thinking of what you can do to address the constituencies you want to reach," says So-dano.

By "constituencies," So-dano is referring to customers and employees alike-as well as the local community. Says Sodano, "Any [strategy] that gives your clients an additional reason to see you is a good approach."

So throw a company party. Offer discount coupons. Donate money to a local civic group. Do whatever you want to celebrate what's well worth celebrating: your business's longevity.

Contact Sources

Eventure Inc., (973) 857-7240, msodano@eventureinc.com

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This article was originally published in the May 1998 print edition of Entrepreneur with the headline: Mark Your Calendar.

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