Mark Your Calendar

Happy anniversary to you.
This story first appeared in the May 1998 issue of Entrepreneur. To receive the magazine, click here to subscribe.

The funny thing about business anniversaries is just how often they're forgotten-or simply overlooked. "[Businesses] don't even think of it most of the time," says Michael Sodano, president of Eventure Inc., a Verona, New Jersey, corporate com-munications production company.

That's too bad, because even the youngest, most cash-strapped business can-and should-commemorate the special occasion somehow. "It's just a matter of thinking of what you can do to address the constituencies you want to reach," says So-dano.

By "constituencies," So-dano is referring to customers and employees alike-as well as the local community. Says Sodano, "Any [strategy] that gives your clients an additional reason to see you is a good approach."

So throw a company party. Offer discount coupons. Donate money to a local civic group. Do whatever you want to celebrate what's well worth celebrating: your business's longevity.

Contact Sources

Eventure Inc., (973) 857-7240, msodano@eventureinc.com

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